Privacy Policy

1. Who we are and the scope of this policy

The Baby Whisperer provides educational parenting guidance, consultations, and family-support services. Our website is designed for parents, guardians, and other adult caregivers seeking information and support.

This policy covers information you submit to us directly, information collected when you use our website, and information processed through tools that we operate. When you follow a link to or interact directly with another company’s service, that company may also handle information under its own policies.

2. Information we may collect

Depending on how you interact with us, the information we receive may include:

• Contact details: your name, email address, telephone number, and the messages you send us.
• Consultation and service details: appointment preferences, scheduling information, intake responses, service requests, and communications related to your family’s needs.
• Family and child-related information: details an adult caregiver chooses to share about a baby or child, such as age, routines, feeding, sleep, behavior, and care preferences.
• Account and tracking information: if a parent or caregiver uses a tracking feature, account details, recorded activities, time entries, notes, and other information entered into that feature.
• Transaction information: records of services purchased or payments made, if paid services are offered. Payment card details may be handled by a separate payment provider rather than by our website.
• Technical and usage information: IP address, browser or device information, approximate location derived from technical information, pages visited, referral information, and cookie or similar technology data, to the extent collected by the website and its providers.

Please provide only information that is relevant to your question or the service you are requesting. Avoid sending Social Security numbers, financial account numbers, detailed medical records, or urgent medical information through ordinary contact forms or email.

3. How information is collected

We may receive information when you complete a contact or intake form, email us, schedule an appointment, request a service, sign in to an available tool, or enter information into a tracker.

Some information may be collected automatically by the website, its hosting environment, security features, cookies, and any analytics tools that are enabled. We may also receive appointment or transaction details from third-party providers used to deliver the service you requested.

4. How we use information

We use personal information, where relevant, to:

• reply to questions and provide requested parenting information or services;
• schedule, prepare for, and conduct consultations and follow-up support;
• operate user accounts, tracking tools, and other features you choose to use;
• maintain service records and administer bookings, payments, and customer support;
• improve website usability, reliability, accessibility, and security;
• send service-related communications and, where permitted and appropriately authorized, marketing updates; and
• comply with applicable laws, resolve disputes, and protect against misuse or fraud.

We seek to use information in ways that are connected to the purpose for which it was provided. If we introduce a materially different use, we will update our disclosures and obtain consent when required by law.

5. Information about babies, children, and families

Because our work focuses on family life, an adult parent or caregiver may choose to share information about a child’s daily routines, care needs, or household circumstances. This information can be personal even when it does not include the child’s full name.

We use family information to understand the support requested, provide relevant educational guidance, and operate any family-oriented features you use. We encourage you to share the minimum details necessary and to avoid including information about other individuals without appropriate authority.

6. E.A.S.Y. Tracker and similar tools

If an E.A.S.Y. Tracker or another account-based parenting tool is made available, adults using it may enter information about eating, activities, sleep, routines, caregiver wellbeing, notes, and related events. Certain features may also calculate summaries, display patterns, or offer educational suggestions based on the entries provided.

Information you enter into an account-based feature may be stored and processed so that the feature can display your history, support edits, and provide the functions you request. If a feature allows you to share a handoff summary or other information with a caregiver, consider carefully what you choose to share and with whom.

Availability, storage, access controls, notifications, and deletion options may vary by feature. Feature-specific notices or settings, where provided, should be read together with this policy. Do not use a tracker to communicate urgent medical issues.

7. When information may be shared

Information may be disclosed only as reasonably needed for the purposes described in this policy, including to:

• Service providers: companies assisting with hosting, website operations, email delivery, contact forms, scheduling, account services, security, analytics, or payment processing.
• People you authorize: individuals you direct us to communicate with, or caregivers with whom you choose to share information through an available feature.
• Professional advisers or authorities: where necessary to comply with the law, enforce applicable agreements, protect rights or safety, or respond to lawful requests.
• Business successors: in connection with a genuine reorganization, merger, or transfer of business assets, subject to applicable privacy protections.

Third-party providers may process information under their own policies or under agreements with us. We do not disclose details of a child’s routines publicly merely because a parent supplies them to us. Any use of personal information for targeted advertising or any sale or sharing as defined by applicable privacy law must be disclosed and handled in accordance with that law.

8. Contact forms, Calendly, and other providers

When you submit a website contact form, the information you enter is used to respond to your message and coordinate any assistance you request.

Appointment scheduling may be provided through Calendly. When you book an appointment through Calendly or interact with an embedded scheduling feature, Calendly may collect and process information according to its own privacy notice and the booking settings in use. A scheduling provider may send confirmation or reminder messages connected with your appointment.

Other providers, including social media or payment platforms, may have their own privacy and cookie practices. We encourage you to review their notices before submitting information.

9. Cookies and website analytics

Our website and its service providers may use cookies or similar technologies to support basic site operation, remember preferences, protect the website, and understand how visitors interact with it. Some cookies are necessary for features to work; others, if enabled, may support analytics or embedded third-party content.

You can often manage cookies in your browser settings. Where a consent or preference tool is provided, you may also use it to make available choices. Blocking certain cookies may affect website or scheduling functionality.

For more information, please review our Cookie Policy. Our use of non-essential cookies and similar technologies is subject to applicable consent and opt-out requirements.

10. Email, appointment reminders, and updates

We may contact you to answer an inquiry, confirm a booking, provide a service, send relevant account or tracker notices, or follow up on support you requested. These communications are part of delivering the service.

If we send optional promotional emails, you may opt out using the instructions in the message or by contacting us. Opting out of marketing does not prevent necessary appointment, account, or service-related messages.

11. Information security

We take reasonable steps intended to protect personal information against unauthorized access, misuse, loss, or disclosure, appropriate to the nature of the information and the services involved. Website hosting, third-party software, and communication systems may each have separate security controls.

No website, internet transmission, or electronic storage system can be guaranteed completely secure. Please use a strong, unique password for any account you create and avoid sending highly sensitive information through standard email or contact forms.

12. How long information is kept

We retain information for as long as reasonably necessary for the purposes described in this policy, including responding to inquiries, providing services, maintaining accounts and records, resolving disputes, complying with legal obligations, and protecting our systems.

Retention periods can vary according to the type of information and the feature or provider involved. When information is no longer needed, we take appropriate steps to delete, de-identify, or otherwise handle it in accordance with applicable law and our operational requirements.

13. Your privacy rights and choices

Depending on where you live and the laws that apply, you may have rights to request access to personal information we hold about you, ask that inaccurate information be corrected, request deletion, obtain a copy of certain information, or object to or limit particular uses.

California residents may have additional rights under the California Consumer Privacy Act, if and to the extent that law applies to our business and the information involved. Those rights can include knowing, correcting, or deleting personal information; opting out of certain sales or sharing; limiting certain uses of sensitive personal information; and exercising rights without unlawful discrimination.

To make a privacy request, email connect@thebabywhisperer.com with “Privacy Request” in the subject line. We may need to verify your identity or authority before acting on a request, and some information may be retained when the law permits or requires it.

You can also adjust cookie settings where available, manage browser permissions, unsubscribe from promotional emails, and review the settings of external services such as Calendly or social media platforms.

14. Children's privacy

Our website, consultations, and caregiver-oriented tools are intended for adults. They are not designed for children under 13 to register for or use independently, and we do not seek to collect personal information directly from children under 13.

Parents or authorized caregivers may provide information about their children as part of seeking guidance or using a family feature. If you believe a child has directly submitted personal information to us without appropriate authorization, please contact us so we can review the situation and take appropriate action.

15. Links to external websites

Our website may link to books, resources, social platforms, or other independent websites. We do not control their privacy practices and this policy does not govern information you give directly to those websites. Please review the privacy policy of the applicable service before sharing personal information.

16. Changes to this policy

We may update this Privacy Policy to reflect changes in our services, features, technology, or legal requirements. When we make changes, we will post the revised policy here and update its effective date. If additional notice or consent is required by applicable law, we will provide it.

17. Contact us

For questions about this Privacy Policy, how your information is handled, or to submit a privacy request, please contact:

The Baby Whisperer – Next Generation
Email: connect@thebabywhisperer.com
Website: thebabywhisperer.com/connect/